Twitter Inc (TWTR)’s Infrastructure Marching Towards ‘Maturation’

Twitter Inc (TWTR)’s Infrastructure Marching Towards ‘Maturation’
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More than 500 million Tweets are managed by Twitter Inc (NYSE:TWTR) on a daily basis, and multiple data centers around the world power these Tweets. The size of the enterprise means it is mandatory for the company to have a robust IT infrastructure. Furthermore, the demand for new projects and features is constantly growing. Raffi Krikorian, Twitter’s platform engineering vice president, attended the Gigaom Structure 2014 held on Wednesday in San Francisco, where he talked about efficient and effective ways of writing global software and also about the firm’s plan for maturing the stack of software.

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Future plans

Krikorian is very much satisfied with the progress Twitter Inc. (NYSE:TWTR) is making, and he expects that the company will soon be able to proudly say “We know how to do this.”

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Some significant changes are being made in the ways processes are managed, and also automation of processes has been undertaken by the company. Krikorian calls this the company’s maturation phase.

“A piece of data comes in, flows to another box, might be forked off, and it’s just a cascade through the datacenter,” Krikorian described.

Krikorian says that in the future the company will divert the focus to come up with features based on real-time conversations, and also admitted that it is not possible to automate everything.

Delighting users is supposed to be the primary concern of Twitter Inc. (NYSE:TWTR), and Krikorian states that his job is “to provide the infrastructure that no one else needs to worry about.” He emphasized that providing high quality service which delivers a delightful and satisfactory experience is what he wants the company to focus upon, rather than focusing on boxes.

Twitter adds GIF support

Twitter Inc. (NYSE:TWTR) has also recently agreed to supportGIF animations, which is a major step towards enhancing the customer experience. A report from The Verge states that following the move it will become a lot easier to read Twitter feeds as now users will not have to open new windows every time to read the feeds. After this move from Twitter, it will be interesting to see Facebook’s response as the social networker previously refused to add GIFs fearing the News Feeds look might not be as attractive.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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