Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has upgraded HERE Maps services for the users by adding new colorful and bold lines connecting the places on the map, according to a report from CNET. Users will find it easier to navigate and read as the roads have been distinguished with the help of different brighter colors that enable the user to identify the major and minor roads.
Android and iOS update in coming months
Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has, also, included Terrain shading to distinguish between the rural and mountainous areas from the rest of a town or city. The prime reason behind this major update is to make it simpler for the user to identify roads and landscapes. The new designs have already surfaced on Here.com and Yahoo Maps. Nokia will port the new design on the Android iOS and other platform by the end of this year.
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HERE is Nokia’s mapping and location intelligence business that adds roughly 4% to the company’s valuation. In past, the Finnish company acquired Berlin-based gate5, Chicago-based navigable map company Navteq for $8.1 billion and 3-D map technology expert Earthmine to ramp up this segment.
This year, also, the company continues to buy startups to bolster it’s HERE segment. Only last month, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) acquired Desti and expressed its intentions to buy Medio Systems. Additionally, the company shelled $100 million for investment in the Connected Car Fund last month to assist and fund the companies, who would prove detrimental in the growth of HERE’s location and mapping ecosystem in the automotive space.
Nokia using acquisition to grow HERE
With the help of Medio system, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) looks forward to create digital maps that change according to a particular situation. Previously, Michael Halbherr, CEO of HERE said, “We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people’s intent to deliver interactive and smart location experiences.” He said that the company would exploit Medio’s talent and technology that is capable of examining millions of connected devices and billions of interactions at a stretch adding to the company’s ability to deliver precisely customized maps and location services for every user throughout the day.
Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is surely eyeing Google’s supremacy and taking bold steps to become more aggressive competitor to the Google Maps.