Netflix, Inc. (NASDAQ:NFLX) has succeeded at getting its service integrated into many hardware offerings. The company has apps for tablets and smartphones. Its integration into several blue ray players, and with most of the Over-the-Internet offerings such as Chromecast, Apple TV and Fire HD have made it extremely easy to stream Netflix content.
Integration into the cable box next big opportunity for Netflix
Barclays analysts Paul Vogel and Michael Urciuoli said in a research note that the next big opportunity for Netflix is to get its service integrated into the cable box. Barclays has initiated coverage of the stock with Underweight rating and $420 price target. The move will allow Netflix to become a TV channel that users can access as they would any other channel. That would make it easier for consumers to access Netflix.
It's no secret that this year has been a volatile one for the markets. The S&P 500 is down 18% year to date, while the Nasdaq Composite is off by 27% year to date. Meanwhile, the VIX, a key measure of volatility, is up 49% year to date at 24.72. However, it has spiked as Read More
The Los Gatos-based company would also see performance benefits as its content will be riding on TV bandwidth, providing consistently high-quality offering. Netflix has signed deals with some smaller companies. But Barclays believes large cable operators are likely to integrate with Netflix anytime soon. That’s because, with some obvious benefits, there will be numerous drawbacks.
Most large players are trying to insert ads in conjunction with their video-on-demand offeri