Microsoft Inches Closer To Twitter Inc To Improve Bing

Microsoft Inches Closer To Twitter Inc To Improve Bing

Microsoft Corporation (NASDAQ:MSFT) is leaving no stone unturned to challenge Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) in search business. Expanding on its existing partnership with Twitter Inc (NYSE:TWTR), Microsoft announced that it is adding a new feature in Bing that will allow users to search directly for Twitter content. Now Bing allows users to search celebrity Twitter handles, tweets, and trending hashtags.

Microsoft is hungry to bring Twitter’s trending content to Bing

For example, you can search for a hashtag such as ‘#windowsphone’ on Bing to see the top tweets. However, the service is currently available only in the United States for the time being. Microsoft said it would also include the top Twitter content about celebrities in its search results. The Redmond-based company first signed an exclusive deal with Twitter in November last year to integrate some tweets into Bing search results.

Massif Capital’s Top Short Bets In The Real Asset Space [Exclisuve]