Herbalife Ltd. Announces Partnership With Football Star


Herbalife Ltd. (NYSE:HLF)’s marketing machine isn’t taking a breather as the controversial company announces a partnership with a Latin American sports celebrity. The nutritional supplements company has launched its new marketing campaign titled “CR7 Driven to Perfection.” The partnership with Christiano Ronaldo comes as Herbalife continues to fight allegations that it unfairly targets low income members of the Latino community in the U.S.

Herbalife launches social media campaign

The company plans to plaster the marketing campaign across social media. Herbalife Ltd. (NYSE:HLF) is urging fans from around the globe to submit their videos into a competition. In the videos, participants are asked to share their thoughts about what motivates them to keep pushing toward success. Herbalife will then post the winning video on Ronaldo’s Facebook page.

The football (or soccer, if you’re in the U.S.) player has already put up his own video of what drives him to perfection. Those who want to see it can check out his Facebook and Twitter pages.

Ronaldo touts “good nutrition

Herbalife Ltd. (NYSE:HLF) management explained that the marketing campaign will provide participants to show off their physical performance and tell how they got where they are.

“Partnering with Ronaldo in this campaign gives our members and athletes around the world an opportunity to show their training regimens, workout techniques and commitment to healthy living,” said Herbalife Ltd. (NYSE:HLF) Executive Vice President Rob Levy in a statement. “We look forward to seeing first-hand how consumers of our product perfect their games – whatever they may be.”

Viewers who watch Ronaldo’s video are treated to watching him kick soccer balls in a series of trash cans over and over, making each trash can stand up after the ball goes in. Finally he takes a nice sip from a water bottle that has the Herbalife Ltd. (NYSE:HLF) name and logo on it.

“Good nutrition is at the core of my success and the team at Herbalife help me understand the importance of what I need pre-, during and post-game, as well as how to maximize my training regime as I look to continually improve,” said Ronaldo in a statement.

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About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at Mjones@valuewalk.com.

5 Comments on "Herbalife Ltd. Announces Partnership With Football Star"

  1. Sure it is, the government disgorges them for everything they own, puts them in prison for a few decades, and the company collapses.

  2. My motto was I thought I was involved in a legitimate business. I was wrong. I’ve got plenty left to spend. And I’m spending my time helping others not get scammed.

  3. meanwhile back at the ranch THE STOCK IS UP THIS MONTH…..bill stiritz, carl Icahn, George soros and several other billionaires who are long the stock and selling puts have done their own investigation…this group of billionaires have a lot better investigators, lawyers, and analysts than the government could ever hire.. do you think Icahn would have put so many on the hlf board if he had not done a thorough investigation…DUE DILIGENCE..it is what these billionaires do and they do it very well, ackman on the other hand NOT SO MUCH I use j c penny , target. and now hlf as my examples…these billionaires just keep selling puts and the puts just keep expiring worthless.. and once these investigations end and hlf gets a fine and a slap on the wrist the stock goes to 100 bucks a share and all the shorts will be SQUEEEEEZED like volkswagon was..this is going to make a great movie once it is over….one more thing…only 18 percent of hlf sales are in the united states so WHAT IS THE WORST POSSIBLE OUTCOME?? they lose 18 percent of there sales…IT IS NOT POSSIBLE FOR IT TO GO TO ZERO…

  4. that used to be your motto..spend it while you got it..you spent over 100,000 in amway and lost it all now you have nothing left to spend….

  5. Spend it while you got it! Herbalife operates very similar to Amway, the world’s largest MLM scam: http://www.stoptheamwaytoolscam.wordpress.com

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