Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) wants to kick up its advertising options a bit. The search giant recently acquired video advertising company mDialog as an effort to offer more advertising options to businesses.
Google’s latest acquisition
Google also has plans to take their time working with the mDialog team to offer new ways to utilize their expertise and technology into the DoubleClick. Fortunately for mDialog users, nothing will change at this time. A recent blog post from Google indicates that both companies are working together to offer even more ways for publishers to monetize video content in all screens.
ValueWalk's Raul Panganiban interviews Kirk Du Plessis, Founder and CEO of Option Alpha, and discuss Option Alpha and his general approach to investing. Q1 2021 hedge fund letters, conferences and more The following is a computer generated transcript and may contain some errors. Interview with Option Alpha's Kirk Du Plessis
The San Fransisco-based mDialog works with various media companies throughout North America to deliver the best video content across many different devices including smartphones, tablets, and game consoles. mDialog recently shared a post on its official website announcing the partnership with Google and DoubleClick. The post noted that together the companies are hoping to offer content to creators and to find new ways to make money from both live and on-demand content.
Google also acquired Alpental
mDialog wasn’t the only company the search giant recently acquired. Google also purchased wireless technology company Alpental. Although Google acquired the company just week ago, it wasn’t announced until recently. A representative for the search giant confirmed the purchase yet declined to explain the reason behind the move. The search giant hopes to extend internet service in more remote areas. Google has tried to connect these areas with a variety of options including balloons, satellites, and drones.
Alpental was initially started by Pete Gelbman and Michael Hart, two former Clearwire Corp (NASDAQ:CLWR) engineers. The company developed a cheap and high-speed communications service with the 60GHz band that is used for high-capacity networks indoors. It would also extend fiber-optic internet services from one building to nearby buildings. This might extend service without adding the price of building more wireline networks.