Facebook Inc (FB)’s New iPad App Promotes Games


Facebook Inc (NASDAQ:FB) recently introduced a new version of its app for the iPad, and the app introduces a sidebar. This sidebar is designed in such a way that users notice and are encouraged to check out the hugely popular games and also the news topics that are trending, according to a blog post.

Suggestions based on history

The latest update option is available for downloading. Besides the games and news, this sidebar will also include calendar events and weather updates. This update is being made by Facebook Inc (NASDAQ:FB) for the purpose of providing content to tablets to reflect how they are being used by people. It appears that this update is for U.S. only. The iPad app comes with a sidebar located on the right side, and on gaming and other information will automatically pop up here when the tablet is held in a landscape mode.

The social networker aims at making notifications from favorite games easily visible to  users, and also making discovering new games based on recommendations from Facebook Inc (NASDAQ:FB) even simpler. Based on their gaming history, the games played by friends, and what’s popular among the majority of Facebook population, users will receive suggestions for games from Facebook.

Facebook plans to up user engagement

The social network has reported that over the past three months, 70% users who access Facebook Inc (NASDAQ:FB) on the iPad use the device for playing games. These stats are quite surprising, and it is no wonder that Facebook is trying its best to make optimum use of this activity. The firm wants to capitalize on users, and for this purpose it is trying to push the titles by its own developers and does not want its users to deviate to other sources for downloading games besides the App store. Apart from increasing the number of users playing Facebook games on iPad, the social network at the same time also wants to increase the involvement of developers of mobile games in the social network.

If Facebook Inc (NASDAQ:FB) succeeds at this, then it will be able to generate a significant amount of money from mobile game advertisements.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com

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