BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) phones have outpaced Apple in Toronto, but Samsung continues to lead the North American market. According to a report from iQmetrix, which collected the data of smartphone sold in the United States and Canada over the past six months, it was revealed that BlackBerry sold more handsets compared to the iPhone in Toronto. However, Toronto was the only city in North America where BlackBerry could achieve this almost impossible task.
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BlackBerry ahead of Apple in Toronto
iQmetrix collected data from 15,000 store locations across the North America in the period between 2013 to May 2014. The study revealed that 23% of the total phones sold in Toronto were BlackBerry, which is 29% of all BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) sales in Canada and the United States. Apple iPhones took 20% sales in Toronto, whereas Samsung took the number one spot with 33% of the market share.
iQmetrix released the data of percentage of market shares held by other smartphone manufacturers in Canada over the past six quarter; Samsung (39%), Apple (28%), BlackBerry (6%), LG (5.4%), HTC (3.9%), Motorola (3.2%), Huawei (2.9%), Sony (1.9%).
BB7 still popular
The survey included the quarter, where the Canadian company reported a loss of $423 million on revenue of $976 million due to stocked inventory. BlackBerry is still garnering major sales numbers from its BB7 handset even though BB10 devices are already in the market, but without any takers.
Recently, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) CEO John Chen said that the chance of survival of the company stands at 80%, an increase from the 50-50 in March. “BlackBerry is on sounder financial footing today with a path to returning to growth and profitability,” he said.
Indonesia a stronghold
Indonesia remains a strong market for BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), as according to the latest Nielson On Device Meter survey the Canadian smartphone maker still remain the most favored device, whereas other Asian countries prefer Samsung. BlackBerry messenger also garners success in Indonesia as 79% of the Indonesian smartphone users use BBM for messaging and remaining users prefer WhatsApp and LINE.
Samsung rules in Malaysia, Singapore, Philippines, India and Hong Kong. Nielson smartphone Insights reported in 2013 that Samsung smartphones in Indonesia total to 23% of the country’s ownership.