Apple, T-Mobile Join Hands For A 7-Day iPhone 5S Test Drive

0
Apple, T-Mobile Join Hands For A 7-Day iPhone 5S Test Drive
ElisaRiva / Pixabay

T-Mobile US Inc (NYSE:TMUS) has managed to strike a deal with Apple Inc. (NASDAQ:AAPL) for its 7-day Test Drive program. And Apple has agreed to supply ‘tens of thousands’ of iPhone 5S units to the telecom carrier for free. John Legere, chief executive of the Bellevue-based company said at the company’s Un-Carrier 5.0 event Wednesday that the company will give potential customers a free iPhone 5S with unlimited data just to “test drive” its network for 7 days.

Play Quizzes 4

How will the deal benefit Apple?

Legere outlined that ‘7-night stand’ program in an interview with Re/Code. He said customers can sign up online using this link starting June 23. They will get to use the phone for a full week and then they can return it to any T-Mobile US Inc (NYSE:TMUS) store. The company estimates that more than one million will sign up for the program in the first year of its availability. When Apple Inc. (NASDAQ:AAPL) lunches a new iPhone, T-Mobile will upgrade the offer to the latest model.

Allowing people to try out its network for free could win T-Mobile US Inc (NYSE:TMUS) some new customers in the fiercely competitive telecom market. What’s surprising is that Apple Inc. (NASDAQ:AAPL) has agreed to supply over a million iPhone 5S units free of charge. But the program could be a boon for the iPhone maker as the iPhone 5S is late in its life cycle as the iPhone 6 is expected to be released in September.

Maverick Capital Slides 22.9% In Q1, Short Bets Yield Positive Returns [Exclusive]

investor 1652197064Maverick Capital's flagship hedge fund lost -22.9% in the first quarter of 2022 according to a copy of the firm's quarterly update, which ValueWalk has been able to review. The firm's flagship fund, Maverick Fundamental Hedge, accounts for $3.7 billion of the group's $8.1 billion of assets under management. Even after losses in the first Read More

Test Drive packaging much worse than Apple’s own white boxes

The Verge got an opportunity to pick up a sample Test Drive iPhone 5S unit after the Un-Carrier 5.0 event. The packaging (below) isn’t as attractive as Apple Inc. (NASDAQ:AAPL)’s own carefully designed white boxes. The Verge noted that it feels closer to what you get when you buy a refurbished iPhone.

A cautious note. The sign-up process requires a credit card, and you can test drive only once a year. To prevent potential customers from pocketing the iPhone 5S, T-Mobile US Inc (NYSE:TMUS) places a $699.99 hold on your credit card. If you return the device with water damage or a cracked screen, you’ll have to pay $100. If you don’t return the phone at all, you’ll be charged $699.99. And if you return it in its original condition, you pay nothing.

Apple Inc. (NASDAQ:AAPL) shares were down 0.15% to $92.04 at 9:51 AM EDT on Thursday.

Updated on

No posts to display