Will BlackBerry Ltd (BBRY) Tap Into Other Ecosystems?

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Will BlackBerry Ltd (BBRY) Tap Into Other Ecosystems?
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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) may not immediately start producing Android-based smartphones. But the company’s CEO John Chen acknowledged the potential for tapping into other ecosystems. Speaking at the Code Conference, Chen said the Canadian company now has 80% chances of survival. He said in March that the company had 50% survival chances. Many on the Wall Street have written off BlackBerry, saying it’s a lost case.

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BlackBerry is neither dead nor dying

However, its latest low-cost Z3 smartphone has been a hit in its target market Indonesia. The device sold out on the first day of its launch. BBM adoption rate for Android and iOS has also been above expectations. BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) plans to launch the Windows Phone version of its messaging service later this year. It has eliminated the inventory risk by partnering with Foxconn Technology Co Ltd (TPE:2354) to manufacture smartphones. Could it be that the Waterloo-based company is on the road to recovery. At least John Chen thinks so.

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John Chen admitted that not everything is rosy at BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s headquarters amid continued losses and shrinking market share. But he said the company is neither dead nor dying. He expressed confidence his team is capable enough to “save the patient.” Chen didn’t clearly stated that BlackBerry would adopt Android OS for its future smartphones. But he did acknowledge the importance of tapping into other ecosystems.

IDC forecasts BlackBerry’s smartphone market share to shrink to 0.3% in 2018

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) CEO admitted that his predecessor Thorsten Heins got distracted by trying to appeal to the masses all at the same time. Chen said Heins cast his nets a little too broadly. The company is expected to launch new smartphones in the fourth quarter of this year. The new handsets will have bigger screens, full keyboard and old productive features.

While Chen is trying to revive BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), research firm IDC estimates the company’s smartphone shipments to plunge 50% this year to 9.7 million units, including the recently launched Z3 in Indonesia. It’s global smartphone market share is expected to slip to 0.8% in 2014 and 0.3% by 2018.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) shares surged 5.09% to $7.66 at 12:07 PM EDT on Thursday.

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13 COMMENTS

  1. well tell me one thing that John Chen has thought of that is not already in progress by others, I bet you cant. I give John Credit at streamlining a company it is pretty hard to look a employee in the eye and say bye bye. personally I could not do that, I would rather seek innovation from anywhere possible before having to do that. It appears John Chen started at the wrong end of the focus ( adapting to Blackberry’s demise rather then fixing the problem first) John Chen is letting go valuable employees when if he would have done the right thing first rather then last this would not have had to happen in the first place.

  2. well I am in the process of applying for a patent relating to a light pixel that is able to generate a visible light signature onto what seems to be thin air. This would enable a video display to be able to present itself onto thin air. I have built a crude version of the generator that does this and took a picture of a display that was generated by this device. I have also created ( in design only) several other devices that would work in conjunction with the so called ( internet of things).

  3. Hello?? What’s up with Valuewalk today spreading anti-BlackBerry lies.
    First about BlackBerry lack of multi tasking and now

    Will BlackBerry Ltd (BBRY) Tap Into Other Ecosystems?

    News flash – they already have.
    BlackBerry 10 already runs 98 percent of Android apps.

  4. I honestly thought this article title was a sarcastic joke. :)

    I’ve been multitasking on my Z10 since the day it launched. The fact is that true multitasking (unlike iOS’s heavily limited / task switching) has been one of BB10’s *defining features* since day one!

    All they added was a way to invoke multitasking with a physical button instead of using the “swipe up” gesture (which will still work on all devices in 10.3). That’s it!

    Very strange article.

  5. Dave, I think a hardened Android fork with Google Play & Services run on KitKat 4.4 with the look & feel of BlackBerry will do the trick. There’s a void developing in the Android space as only Samsung is profitable & rest are losing money. If Boeing can get DoD ATO based on Android, so can BlackBerry. And the BES Android Container is already DoD ATO.

  6. The fact is John Chen doesn’t need to answer the Android question as BB10 already runs Android apps.
    As for Dave , I think he needs to go back to school and finish High school before doing anything else.

Comments are closed.