Tesla Motors Inc Withdraws Model E Trademark Filing

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Tesla Motors Inc Withdraws Model E Trademark Filing
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Tesla Motors Inc (NASDAQ:TSLA) has withdrawn its trademark filing for the Model E, which was expected to be the name for its third ground up vehicle after the Model S and Model X. It’s expected to be launched in 2016 / 2017 and have a 200-mile range and a $35,000 price tag. Apart from calling it Model E, the company has also been referring the vehicle as “Gen 3” car with 3 Series / A4 / C-Class set and saying that it’s 25% smaller than the Model S.

Tesla has also confirmed to Auto Blog Green that it is “no longer pursuing the Model E trademark.”

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Suspicion over name

Tesla Motors Inc (NASDAQ:TSLA) has also said the Gen 3 model will not be launched anytime soon, even though there has been a good number of rumors doing the rounds. It is possible that Tesla might continue with its single alphabet titles for the cars or give it a new name, just like it gave to Roadster. The car in the making is expected to be slightly smaller than the Model S, in which the letter s denotes “sedan.” Similarly, the Model X is the name given to the company’s all-wheel-drive crossover.

CEO Elon Musk has sometimes used the letter e in public and other times the term “Gen 3” while referring to the project. There is no official word on the launch date, with some reports suggesting early 2015 but most expecting it by 2017.

Analysts assign Hold to Tesla

Research analysts at Morgan Stanley assigned an Overweight rating to Tesla Motors Inc (NASDAQ:TSLA) stock with a price target of $320 in a research note to investors on Thursday. In the report, the analysts mentioned that investors are concerned about how the market will react to a possible year over year decline in North American deliveries of the Model S in 2014.

Tesla Motors Inc (NASDAQ:TSLA) was recently subjected to analyst ratings from a number of other firms as well. Zacks analysts maintained an Outperform rating on the stock in a research note dated April 21, 2014. Robert W. Baird maintained a Buy rating on the stock in a research note on April 7, 2014. Tesla Motors currently has an average rating of Hold and an average target price of $210.79.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@wordpress-785388-2679526.cloudwaysapps.com
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3 COMMENTS

  1. Someone probably pointed out that if they built a Model E, their car lineup would then consist of the S, E, and X…

    Accidentally posted this on another article first.

  2. This merely indicated ‘E’ was market researched and determined to be behind other naming options. Also this is classic Musk, the day before earnings they build buzz around the gen 3 car. Harvard MBA students will be laser focused on Tesla’s business plan and execution (partnerships, investments from competitors, no marketing spend etc) for decades to come. imo

  3. TITANIUM BLUNDER? The cost of producing an affordable Tesla, may have recently gone up. Titanium in cars is nearly unheard of, which is why TSLA earnings may break new ground. MODEL E UNAFFORDABLE!

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