Heathrow Airport’s Terminal 5 Transforming Into ‘Samsung Galaxy S5’

Samsung Galaxy S5webandi / Pixabay

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) makes great phones but in spite of this fact, its gargantuan advertising budget makes sure that the company remains in the minds of present and potential future customers. Whether its in Times Square or on the television, Samsung is everywhere. It’s believed that the company spent upwards of $14 billion on advertising last year. While Apple Inc. (NASDAQ:AAPL) seems to be everywhere, it’s product placements in movies and on television could make the unaware believe that its laptops and computers are more popular than PCs and Apple Inc. (NASDAQ:AAPL) did that with just $1 billion in advertising last year.

To put that in perspective, Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s advertising budget is bigger than the GDP of nearly 80 nations including Iceland and Nicaragua.

Airport rebranding

Samsung announced today that it will rename Terminal 5 in London’s Heathrow airport to ‘Terminal Samsung Galaxy S5’ for a two week period. But what does that include?

“The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal – at the entrance and drop-off locations, in the lounges, at security and at the gates,” said Samsung in a press release.

“In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand ‘Terminal Samsung Galaxy S5’ and images of the Galaxy S5 smartphone.”

Unimaginative phone, massive ad budget

While the phone has been selling well and has largely received positive reviews, it has been called unimaginative by some and only a marginal improvement over its predecessor.

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s UK and Ireland vice president of Marketing Russell Taylor said that the move would “maximise brand impact” and was a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s UK and Ireland vice president of Marketing Russell Taylor said that the move would “maximise brand impact” and was a “one-off opportunity to push the boundaries like no other brand has been allowed to do before.”

With a massive advertising budget like Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930)’s the only real surprise today was the fact that it was a Japanese company that announced that it, not Samsung, would put the first advertisement on the moon.

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com

1 Comment on "Heathrow Airport’s Terminal 5 Transforming Into ‘Samsung Galaxy S5’"

  1. Samsung always
    appears unique , so that Samsung attract different group of
    people, but they ignore something basic, like battery, some people still need
    external charger to keep enough power, why couldn’t Samsung improve battery
    power capacity? But it’s an opportunity for some company like : WIWOFIT 3500mAh
    External Rechargeable Backup Battery Power Bank Charger Case with USB and Kick
    Stand for Samsung Galaxy S5 (from Amazon)

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