Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is reportedly thinking to dump its four year old Nexus lineup of smartphones and tablets with the new Android Silver lineup. This report comes from The Information, which says that Google is gearing towards the development of premium Android smartphones which will be released under the Silver program.
As per this new Silver program “manufacturers and wireless carriers will effectively be paid to produce and sell high-end devices that closely adhere to Google specifications.” As per this requirement, Google will closely keep an eye on how many non-Google apps are pre-installed on devices, and if there are any, then they should have an uninstall option.
Google spending big on silver devices promotion
Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is said to be spending big on promoting these new Silver devices at wireless carrier stores and also through advertising elsewhere. With this program, Google will gain more right control over the software that’s usually pre-installed on Android devices. This means that in the future, we can expect fewer bloatwares by third party. Of course, Android Silver smartphones and tablets will also get timely Android updates just like the current Nexus devices, and Google will also ensure that every device gets a consistent user experience across entire Android Silver devices.
This however is not a good news for those who loved Nexus devices. If Google is going to release premium smartphones and tablets under the Silver lineup, then it means that there won’t be any mid-range devices. To purchase a mid-range device, users would need to search for some other company that offers decent specs for the money. It would be interesting to see how Google wants to proceed with its Android Silver lineup of devices.
Google not happy with Samsung’s customization on android
Both the flagship smartphones released this year, like the HTC One and Samsung Galaxy S5 feature the words “Powered by Android” in their bootup animation. Earlier there was a rumor that Google is not happy with Samsung’s so many customizations on Android. It seems like Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) wants to let the world know that the smartphone is powered by Android, even for devices manufactured by other companies.