Google Inc Plans Low-Cost Wi-Fi Support For Businesses

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is preparing to offer Wi-Fi network hardware and software at a discount to small and medium-sized businesses, according to a report from The Information citing a confidential document and a source familiar with the development. The Wi-Fi connection will be offered to millions of businesses such as restaurants, doctors’ offices and gyms.

Google Wi-Fi Services for range of business

The search engine giant plans to offer commercial grade Wi-Fi access equipment at fairly low prices and web-based software to businesses entities so that they could set up a glitch-free Wi-Fi network anywhere, according to the blog. However, there were no details available on pricing of the product.

Additionally, the report noted that Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is willing to share some information with the business owners to gather more insight about the customer habits, though details on the same are not clear yet.

One of the striking feature of this Wi-Fi connection will be that it can remember the user based on their Google account login, and therefore could  offer settings for any other Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) controlled Wi-Fi network globally. This feature is known as hotspot 2.0, and will save time by minimizing the task of signing into new networks every single time.

More revenue, more users

With such services Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) aims to increase the number of users who would work on Google apps and services, and in turn there would be increased spending and more engagement with Google’s money-making products irrespective of the place and internet connectivity. To access the Wi-Fi service, users would sign into the Google account sharing information with the company, which in turn could be used for targeted advertising.

The search engine giant aims to eventually connect the whole world so that it could increase its user base and offer products and services to the masses. Recently, Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) acquired Titan Aerospace to power its ambitious project Loon, which would bring internet connections to remote areas of the world. All the efforts of the company are aimed towards offering internet connectivity to as many users as possible, so as to grow its user base.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com

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