Google Inc (GOOG) To Acquire Divide


Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) is purchasing an enterprise company that focuses on Android and is backed by its Google Ventures investing arm. The company is called Divide and was formerly known as Enterproid.


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Google’s plans for new purchase

The details on the deal were not released, however, it is official that Divide will join the Android team. Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) hopes that the company’s technology will make companies feel better about letting their employees Android-based mobile devices. Last year Re/code’s Ina Fried explained, “[Decode uses] what’s known as a container approach, in which corporate information is separated from personal information on a device. That allows businesses to manage their data even on devices they don’t own and gives individuals freedom to still use their phone to run the kinds of apps they want to.”

There are already 1 billion devices powered by the Android operating systems. This means it is the world’s main mobile operating system.Divide also has an application for iOS-based Apple smartphones. Divide will still offer and manage device tools for iPhone users.

Divide was founded four years ago by former Morgan Stanley executives. The venture first raised over $25 million, which included $12 million from Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG)’s venture capital arm. Other contributions came from Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK)’s venture investing arm, Harmony Partners, Globespan Capital Partners, and QUALCOMM, Inc. (NASDAQ:QCOM)’s venture investing arm.

What Google needs to do for Android

Business and enterprise are two key markets Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) has yet to capture. Most businesses opt for Apple Inc. (NASDAQ:AAPL), a name that makes an operating system they can trust. If the search giant wants a large slice of the pie, Google will need to make some changes, starting with the operating system. This latest acquisition will likely give the company the tools they need to make the change happen.

The fact that Apple Inc. (NASDAQ:AAPL) has a very limited number of malware problems on its operating systems speaks volumes and is a good thing for business.