Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Dan Ariely is also a founding member of the Center for Advanced Hindsight, and the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality and his most recent book, The Honest Truth About Dishonesty. These books are Dan Ariely’s attempt to take his research findings and describe them in non academic terms so that more people will learn about this type of research, discover the excitement of behavioral economics, and possibly use some of the insights to enrich their own lives.
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