BlackBerry Ltd BES10 Has The Most Cost Effective TCO Multi-Platform EMM

BlackBerryjieyirain / Pixabay

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) announced today that its Enterprise Service 10 (BES10) is the most cost-effective multi-platform enterprise mobility management solution, citing a report from the global market research firm Strategy Analytics. The report also noted that BES 10 is the Enterprise Mobility management solution with the lowest pricing based on a five-year total cost of ownership (TCO).

BlackBerry most cost effective

Andrew Brown, Executive Director, Enterprise Research at Strategy Analytics, said that  BES10 is the lowest cost migration path from a TCO perspective due to various factors such as the Enterprise Server License Trade-up program, the effectiveness of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Software Assurance across its Advanced and Premium support categories and new tiered support categories.

Over the five years, shifting from BES 10 to any other rival platform will be twice as costly as shifting from BES5 to BES10. It was also mentioned in the report that the “all inclusive” nature of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) offers bang for buck, which is then maintained throughout the TCO period.

“BlackBerry customers consistently tell us that cost, coupled with world-class security, is a top priority when choosing a multi-platform mobility management partner,” said John Sims, President, Global Enterprise Solutions, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB).

The report clarifies that BlackBerry is the leader when it comes to support for the full range of EMM requirements from the tightly secured to open BYOD environments. Sims said that customers also praise the additional security provided from the global NOC infrastructure. In addition, Sims noted that there is no other company with such large capabilities, and the Canadian company will continue to move ahead to earn the trust of the enterprise customers worldwide.

EZ Pass Migration Program gaining popularity

The TCO of every solution was put under the test by the Strategy Analytics from the perspective of various cost drivers, implementation, support and payment scenarios for enterprises shifting from BES5 to BES10 or to other mobility management platforms, as well as enterprises adopting an EMM solution for the first time.

Customers have also praised the benefits and cost efficiency of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) EZ Pass Migration Program. The program offers users free migration and support to move from BES5 and other MDM platforms to BES10. Since the launch of the program on March 31st, 2014, over 800,000 BES10 clients access licenses have been issued to customers all over the world.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at

16 Comments on "BlackBerry Ltd BES10 Has The Most Cost Effective TCO Multi-Platform EMM"

  1. You are an idiot Devvv. They never said the other platforms had top notch security and there is no way they could make those other platforms top notch without providing their own security to them (which they can’t).

    You are a waste of air.

  2. Blackberry should have foreseen that prior to adapting to other platforms.

  3. nowheremanners | May 9, 2014, 5:36 pm at 5:36 pm |

    A security flaw forced upon them by the platforms with weaker security.
    Devvvv you thought it a BB platform security issue. You showed your ignorance many times that week.

  4. nevertheless it was a security flaw.

  5. so if your say if in the event Chen is ousts, he would not except any severance pay?? lol yea right.

  6. nowheremanners | May 8, 2014, 9:06 pm at 9:06 pm |

    Hey it id Devvvvvvvvvvvvvvvvvvv.
    Dev I recall that you don’t have a clue about security.
    Guess why President Obama is forced to use a Blackberry…

    While you were claiming it BB was compromised by Heartbleed it was only their interface required for Android and Apple that required patching.

    A lot of work is not required to switch platforms and BB users are not isolated….I don’t know where you get this stuff from.

  7. Thorsten did a good job in what he does best. He’s a technical individual, and was responsible for BB10. Unfortunately, he lacks the ability to communicate to shareholders and the media in an effective manner, not to mention, he’s not experienced in turning companies around.

    He’s made some very bad decisions in his time within BBRY, but also made some good onces prior to the BB10 launch.

    At the time, Prem thought THOR was the mad to turn BlackBerry’s fortunes around. Today we all know where that got them.

    John Chen is not doing this for the money, far from it, he’s up for the challenge, with a bonus in the end. That’s all.

  8. Prem Watsa stated he has full confidence in Thorsten and his team, did he lie then?

  9. Well then why is Android and Apple more popular?

  10. BlackBerry to date offers the most advanced, technologically superior mobile platform in existence. Its called BlackBerry 10. Couple that with the best cost effective and most secure BES10/12 and it ends up being a win win, not just for BlackBerry but for the entire mobile industry.

  11. You seem to be getting confused with BlackBerry’s previous Management team. This new team powered by John Chen is far from in themselves.

  12. Still self promoting eh? Move on bro!

  13. @jj_joseph:disqus, agreed. I think this article touches on the challenges with EMM and how most providers in the EMM space “claiming” to be agnostic really only support iOS or Android (no BB or MS). BB is truly the only agnostic provider in this space, not to mention it has the most sophisticated and scalable solution. Throw in security and lower TCO over 3+ years and you have a compelling value proposition. Looking forward to seeing how they market and penetrate this segment over the next year. Not to mention that there stock is a BARGAIN right now!!!

  14. I really don’t like the way Blackberry operates, yet I would be willing to help them get back on track. Blackberry executives are so in to them selves and does not consider outside help. It appears they are self centered and does not care what their users think. Blackberry does not even maintain the playbook anymore. half the apps are not working, some of the video app state copyright issues. This tell me Blackberry is not keeping their promise.

  15. @DEVVV:”more so isolated from the rest of the world.”??

    I don’t think so! Blackberry works with anybody and everybody. Blackberry works with Microsoft, Android, all servers & security systems, credit card systems, all email systems, spreadsheets, all apps, HTML5, Flash video, all auto infotainment systems. Blackberry syncs all your calendars, email & social apps. Doesn’t sound too “isolated” at all!

  16. Firstly all rivals consider themselves as first class security. Secondly a lot of work is involved with switching platforms, then what if they close their doors? Thirdly enterprise users with BlackBerry feel more so isolated from the rest of the world.

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