Apple Inc. (NASDAQ:AAPL) is on a path to greener pastures. The Cupertino-based tech giant recently hired Bobby Hollis as director of renewable energy. Previously, Hollis was the vice president of NV Energy.
Bobby Hollis’ position at NV Energy
There are not many details about his new position with Apple Inc. (NASDAQ:AAPL), although his LinkedIn page offers the following, “Hollis’ duties at NV Energy included leading renewable energy efforts and creating energy supply contracts the company. It’s possible he worked on contracts with Apple while still serving as VP of NV Energy, as Apple and the electric company have partnered up to build a solar panel farm next to Apple’s Reno data center.”
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Hollis will report to either global energy lead Mike Petouhoff or environmental operations lead Lisa Jackson.
It is no secret Apple Inc. (NASDAQ:AAPL) remains focused on green energy and environmental matters. Every since the iPhone maker earned low rankings from Greenpeace. Back in 2011, the environmental group tore into the tech company over the fact it’s data centers took nearly 2% of global electricity and that number was likely to grow. A year later there was a protest against Apple. Shortly after the protest, Apple released a statement mentioning the company’s commitment to stop using coal for energy and shift to 100% clean energy. Apple Inc. (NASDAQ:AAPL) since earned high marks from Greenpeace over changes.
Apple’s recent strides in promoting green technologies
Last month, the smartphone maker launched a green campaign in honor of Earth Day. The campaign was titled ‘Better’ and launched with a commercial which highlighted current and future innovations on green technology. The ad was narrated by chief executive officer Tim Cook. The ad debuted the day before Earth Day.
As technology continues to grow and change over time, it is necessary for companies to check environmental impact. The fact Apple Inc. (NASDAQ:AAPL) is making large strides by hiring seasoned environment experts shows just how committed the company is to the future.