Apple Inc. (NASDAQ:AAPL) wants to take part in fighting poverty, which is why the tech giant recently donated $500,000 through SF Gives. The program is an anti-poverty initiative created by Tipping Point’s chief executive officer Daniel Lurie and Salesforce.com CEO Marc Benioff.
SF Gives helps those in need
SF Gives aims to get twenty companies in the San Francisco area to donate $500,000 or $10 million to charitable programs throughout the area. Apple Inc. (NASDAQ:AAPL)’s donation comes just two days ahead of Wednesday’s deadline. 10 companies have already declined donating to the program. Lurie explained, “For some, they feel like they’re doing their own thing: They’re giving back [already], and they’re involved. Then, there are others who just fundamentally believe that a company shouldn’t be doing philanthropy and that individuals should do it.”
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It is also important to point out that some companies don’t really generated revenue and other companies don’t want to donate money from investors.
SF Gives initiative could not have come at a better time. The tech industry’s biggest critics blamed the companies for the sky-high increase in rents and the increase in evictions. Some critics even took it a step further when protesters blocked commuter buses for Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) employees. They also stood outside the home of Kevin Rose (a partner for Google Ventures) with signs and flyers protesting Rose’s contributions to the tech industry. Other critics even held a rally outside the annual Crunchies awards celebration.