Mayer Wants Apple Inc. To Ditch Google Inc For Yahoo As Default iOS SE [REPORT]

YahooMIH83 / Pixabay

Apple Inc. (NASDAQ:AAPL) users, in coming time, might see Yahoo! Inc. (NASDAQ:YHOO) as the default search option on their Safari browser in their devices, if CEO Marissa Mayer succeeds in her attempt. Mayer is making efforts to sway Apple Inc. to swap Google’s search engine with Yahoo’s in its default browser, according to the reports of Re/code, citing a source in Yahoo.

Yahoo seeking favor from Apple executives

Yahoo! Inc. (NASDAQ:YHOO)’s CEO is working hard on the plans, which are in its early stages with a presentation prepared for the Apple Inc. (NASDAQ:AAPL) executives as per the report from the website. Adam Cahan, the senior vice president of Yahoo is also taking a deep interest and making efforts to accomplish it.

The Apple Insider blog suggested that Mayer has gotten a positive response from some of the executives at Apple including former colleague Jonathan Ive. The blog reported that, “Mayer has supposedly wrangled support from a few Apple execs including longtime acquaintance Jony Ive.”

Ive is heading the design segment at Apple Inc. (NASDAQ:AAPL), and has major influence over the company’s strategy and products. The report also stated that Google pays $1 billion every year to Apple for Google search, which is the default search engine in iOS and powers Apple’s Safari web browser used on iPhones and iPads. Google gets a huge amount of traffic for its servers and subsequent ad network from Apple’s devices. The blog noted that the strategy of Apple to keep Google as its default browser is due to the company’s desire to maintain the familiar user experience.

Rivals ahead of Yahoo

Yahoo! Inc. (NASDAQ:YHOO), on the other hand, posted lackluster quarterly revenue growth due to its shrinking advertising business in the wake of competition. Mayer is trying to reorganize the business of Yahoo by upgrading the web services and products it offers, but the ad sales business is lagging behind mighty rivals such as Google Inc (NASDAQ:GOOG), Facebook Inc (NASDAQ:FB) and Twitter Inc (NASDAQ:TWTR).

Speaking on the performance of the company, Mayer told analysts that the company’s worst time is over now as it has entered a period of stable but decent growth. For the second quarter, the company is expecting revenue in the range of $1.06 billion to $1.1 billion, in line with Wall Street’s expectations for $1.08 billion after excluding the traffic acquisition cost.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at [email protected]

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