Apple TV v. Amazon Fire TV: Let The Battle Begin

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On Wednesday, Amazon.com, Inc. (NASDAQ:AMZN) unveiled Fire TV, a box top that looks very similar to Apple TV. Both devices connect TVs to the internet to provide more entertainment options. Unlike its rival, Apple Inc. (NASDAQ:AAPL) is bringing more with Fire TV including Dual-Band (MIM0), voice search feature, Amazon Instant Video, and over 100 channels/applications. Users can also purchase a game controller (which will set you back an additional $39).

Features offered by both devices

Both devices will allow users to watch key apps YouTube, Netflix, Inc. (NASDAQ:NFLX), and Hulu Plus. The one thing Apple TV has that Amazon Fire TV does not have is HBO Plus. That said, the latter device still offers Amazon Instant Video as well as Showtime Anytime, two apps you won’t find on Apple TV. Both devices also come with remote controls, but the remotes are quite different. Apple Inc. (NASDAQ:AAPL)’s remote is like your typical remote that lets you switch channels and change volume. The Fire TV remote essentially is the same except for the fact it includes voice search which simplifies the entire searching process. Users no longer have to type in search terms by letter, they can use their voice to navigate instead.

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Fire TV to expand games

Gamers will appreciate either television box set even though both sets offer different user experiences. Apple TV allows users to mirror games from other Apple Inc. (NASDAQ:AAPL) devices onto the big screen which really brings the games to life. Fire TV takes a different approach by offering special games for the console. Amazon.com, Inc. (NASDAQ:AMZN) is working with big developers including Disney, UbiSoft, and EA to bring game content to Fire TV. The games included work with the remote that comes with the box top, but the more advanced remote offers a better experience. The cost for an average game is about $1.85 and there are over 100 games available for Fire TV right now. Amazon.com, Inc. (NASDAQ:AMZN) also plans to add more games for the device in the near future.