Apple Inc. Brings Amazon A9 Search Executive On Board

Apple Inc. Brings Amazon A9 Search Executive On Board
<a href="">ElisaRiva</a> / Pixabay

Former Amazon A9 Search executive Benoit Dupin recently joined Apple Inc. (NASDAQ:AAPL). Although the Cupertino-based tech giant has yet to say what Dupin’s role with the company will be, a few insider sources claim he will work with iTunes and Maps features.

Apple’s latest hire likely to help with search features

It is also likely Dupin will be involved with in-app advertising simply because of his expertise in that area. He is also likely to deal with on-site advertising. Another likely scenario involves Dupin improving the search features on iOS 7 and OS X Mavericks maps application.

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Dupin could also replace Cathy Edwards, who will soon leave her position as director of Evaluation and Quality for maps.

Amazon A9 is actually a subsidiary that develops, Inc. (NASDAQ:AMZN)’s advertising functionality and marquee search. Dupin primarily enhanced the search feature on, Inc. (NASDAQ:AMZN). 9-to-5 Mac added, “According to his former profile on Amazon A9?s website, Dupin joined the company in 2007 and worked on search infrastructure, experience, and relevance before taking the more demanding Vice President of Search Technology role. Earlier in his career, Dupin held various positions at HP, Easyplanet, and Canon. Dupin is not the first high-profile Amazon A9 executive to leave for Apple: in 2012, then-CEO of A9 Bill Stasior departed to head up Apple’s Siri division.”

Dupin’s experience a win for Apple

Dupin’s experience in the search department will likely be a big win for Apple Inc. (NASDAQ:AAPL). The tech giant has search for iTunes Store, App Store, and Maps. Since customers use these search tools with frequency, it is necessary for Apple Inc. (NASDAQ:AAPL) to improve search functions for better accuracy. Unfortunately, the App Store and Maps offer a less than impressive search experience. The good news is Apple is trying to do something about it. The App Store has been getting search tweaks in the last few weeks and the upcoming iOS 8 should give Maps a significant update.

Big things are coming for Apple Inc. (NASDAQ:AAPL) in the near future.

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