Yahoo! Inc. (NASDAQ:YHOO) CEO Marissa Mayer is planning to give the site a much wider video presence, and is willing to catch a few of YouTube’s biggest stars and networks. A report from Re/Code, citing sources, claims that Mayer is willing to offer “better economics,” however, more details of the plan are not known. It seems like the primarily goal for now would be to poach talent from YouTube by offering better compensation.
A better deal to video owners
There are rumors that a few of the video personalities who earn from YouTube are a bit frustrated by the site’s policies, and Yahoo plans to capitalize by roping in such talent. According to Re/Code, Yahoo has already informed the video-makers and owners that it could offer them better economics compared to what they are getting with YouTube. The better economics could be in the form of increasing ad revenue or via guaranteed ad rates for the videos. The internet company is also offering extensive marketing, even on its home page, along with giving the video producers an option to sell advertising along with Yahoo’s sales force.
One of the producers, who has agreed to join Yahoo, told Re/Code, “Yahoo Screen was part one,” and added “Now, this is part two.”
Some of the video owners have been informed by Yahoo that the company could use its popular home page and other high-profile real estate to publicize the clips on a non-exclusive basis.
Mayer plans a bigger web video presence for Yahoo
As of now, it appears that Yahoo! Inc. (NASDAQ:YHOO) does not plan to replicate the entirety of YouTube’s model that allows a user to upload 100 hours of content every minute. Instead, the internet firm is looking to attract the star content from YouTube.
Ever since Marissa Mayer took over the post of Yahoo’s CEO, she has been trying to replicate a lot of Google ideas, her former employer. Mayer has been longing for a much bigger presence of Yahoo! Inc. (NASDAQ:YHOO), in Web video, and along those lines the company tried (but failed) to acquire France’s DailyMotion, and introduced several high-profile media initiatives including adding television news star Katie Couric to its site.
YouTube is currently the third most popular site on the internet after Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOG), according to Alexa. It appears that the popularity is pushing Yahoo! Inc. (NASDAQ:YHOO)’s CEO to venture in a similar direction.