Twitter Inc (TWTR) In A Tech Reversion, Installs Log Cabins In SF Offices

Twitter Inc (TWTR) In A Tech Reversion, Installs Log Cabins In SF Offices
<a href="">geralt</a> / Pixabay

I’m certain I’m not alone in saying when Twitter Inc (NYSE:TWTR) hit the scene I just didn’t get it. I didn’t see the need for “microblogging,” 140 characters to narrate your life? This is going to be a flash in the pan. Clearly I was all sorts of wrong there. With nearly 250 million users, and a platform that both breaks and makes news, it’s hard to envision me being more wrong.

Just when I was sure Twitter Inc (NYSE:TWTR) couldn’t surprise me any more, I once again stand corrected. Perhaps in a nod to the iconic bird that symbolizes the company, the company is going into the forests, in downtown San Francisco, and back a couple of centuries by installing two log cabins in its offices for employees to dine in with a sense of intimacy.

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Twitter Inc (NYSE:TWTR), despite losing roughly $500 million in Q4, isn’t afraid to splash around the cash and in keeping with the forest themed interior of the company’s new digs in the historic Western Furniture Exchange and Merchandise Mart building, a 1937 art deco landmark on Market Street. Twitter has taken some criticism for the ends to which it will go to keep its employees happy, but Twitter clearly doesn’t care and truly values employee retention.

The idea

Olle Lundberg of Lundberg Design found the cabins on Craigslist when they were listed by Novato contractor Karl Beckmann, who salvaged them from a couple of remote ranches in small Montana towns. They sat on Craigslist for over a year before the eclectic Lundberg stumbled across them. I think its a fair call to call the man eclectic both in his life and his designs. He lives in a decommissioned Icelandic car ferry docked at San Francisco’s Pier 54, and used planks from a bowling alley with exposed nails to build Twitter’s reception desk.

“You can see the hand of the original craftsmen who built them,” said  Lundberg  “It’s kind of cool that cabins that were built sometime in the 1800s have now reappeared. The guys who built them are long dead, of course, but are sort of still here. I kind of like that.”

When you hear Lundberg speak, the cabins are starting to make sense to me just as I came around to Twitter after a few months and having watched its popularity grow.

Why not?

“We’ve used the notion of the forest as a nice tie-in with Twitter Inc (NYSE:TWTR) and its bird logo,” he explained. “To me, the log cabins fit into that since, obviously, they’re made from logs that come from the forest. It’s also about using natural materials. There’s something nice about the character of the real wood. Visually there’s a patina of age. It isn’t something fake. It’s real. It’s reclaimed. It’s got some history to it, just as the building has history to it. One of the nice things about reusing old materials it that there is a story that comes with them.”

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

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