The Power of Logos: Does Money Make a Difference [INFOGRAPHIC]

The Power of Logos: Does Money Make a Difference [INFOGRAPHIC]

Companies like PepsiCo, Inc. (NYSE:PEP) spend millions of dollars on their logos, but some iconic logos like Google Inc (NASDAQ:GOOG) and The Coca-Cola Company (NYSE:KO) didn’t cost a single penny and they have remained almost unchanged since they were originally designed. This may well be due to their clever use of colors and the psychology of emotions behind them.

On the other hand, having an elite logo is well worth the cost. Some logos, like Apple Inc. (NASDAQ:AAPL) or Nike Inc (NYSE:NKE), are so powerful they don’t even need word-marks to be recognizable. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos and their value in our latest infographic.

logo infographic

Exclusive: Voss Value Launches New Long Only Special Situations Fund

Since its inception in January 2012, the long book of the Voss Value Fund, Voss Capital's flagship offering, has substantially outperformed the market. The long/short equity fund has turned every $1 invested into an estimated $13.37. Over the same time frame, every $1 invested in the S&P 500 has become $3.66. Q1 2021 hedge fund Read More


No posts to display