Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR), and LinkedIn Corp (NASDSAQ:LNKD) have witnessed robust growth in visitation and engagement across screens and platforms for February, says a report from Cantor Fitzgerald on 20 March, 2014, by analysts Youssef Squali, Naved Khan and Kip Paulson. The conclusion is based on the analysis of U.S. Multi-Platform data from ComScore. The report notes that the growth experienced by social media names is good for the U.S. Internet in general.
Data positive for Facebook
For the month, Facebook Inc (NASDAQ:FB) witnessed a 4.5% rise in unique visitors to 181.2 million. Total time spent by the users improved 37.3% year over year to 170.4 billion minutes, and on a per user basis the improvement was 31.4% year over year to 940.2 minutes. Of the total, mobile contributed 65.4% to the total minutes. Smartphone DAU/MAU rose by 3.5% to 0.648, which is the best performance from the segment. Now, Facebook is availed by 74.5% of the U.S. Internet population. Analysts believe the data is positive, indicating strong user growth in a highly penetrated region, and with respect to time spent the social networker is way ahead of rivals.
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Twitter to witness more growth in times ahead
As per the data, unique visitors for Twitter Inc (NYSE:TWTR) increased 23.9% year over year to 68.8 million, which is the highest among the peers, and the total time spent improved 61.0% year over year to 8.9 billion minutes. Time spent per user improved 30% year over year to 129.9 minutes. For Twitter, increase in the minutes per user is almost similar to that of Facebook Inc (NASDAQ:FB), however, analysts believe that this measure will improve faster for the micro-blogging site as the company’s user base is just 25% that of Facebook, and both are operating in the same market. Mobile contribution for Twitter accounted for 89.8% of total minutes.
For LinkedIn Corp (NASDSAQ:LNKD) unique visitors increased by 5.7% year over year, and minutes per user improved by 5% year over year. Unique visitors to the professional networking site increased by 5.7% year over year to 57.1 million. Total time spent on the site increased by 11.0% year over year to 1.4 billion minutes. Contribution from mobile was 30.7% of the total minutes.
Analysts have a Buy rating on Facebook Inc (NASDAQ:FB) and LinkedIn, and a Sell on Twitter.