BlackBerry Ltd (BBRY) Pricing Strategy Failing In India

BlackBerry Ltd (BBRY) Pricing Strategy Failing In India
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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s pricing strategy seems to be failing in India, which is perceived as one of the most important markets for the company, believe analysts. The strategy of the Canadian firm to give a premium price tag to its devices appears to have backfired as users have flocked to low cost Android devices.

BlackBerry price cuts in India

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), which was the market leader, now holds just 0.2% share in the Indian market as of December 2013 versus 4.3% in December 2012, according to data from research firm IDC.  In India, which is a highly price-sensitive and competitive market, BlackBerry should have priced its devices lower or should have offered a larger portfolio of devices with all price ranges, believe analysts.

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