Apple Inc. (NASDAQ:AAPL) is reportedly reaching out to Swiss watchmakers in an attempt to get help in designing the purported iWatch. This recent report, which comes from Financial Times, claims the watch makers don’t have a lot of faith in smartwatches.
Apple courts Swiss watch makers
Swiss watch brands have been courted by Apple, Google, and Samsung. These tech companies see a strong future in smartwatches. These tech companies are spending a lot of money and time making investments in something that might have potential. Unfortunately, many watch makers beg to differ.
Nick Hayek, chief executive officer for Swatch, is a prime example of one of those watch makers. He explained, “We have been in discussions – not ever initiated by us – with practically all players in smart wearables up until today. However, we see no reason why we should enter into any partnership agreement. Never forget, to make a smartwatch work you need two hands or voice recognition, which again needs a lot of power which is difficult in a very limited space,”
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Apple has declined to make an official statement regarding the matter.
iWatch could be postponed for now
The iWatch could be stalled for a while and it might not launch this year either. Mike Oertelli for OpTe.ch, Apple Inc. (NASDAQ:AAPL) could take a whole new route when launching the smartwatch. The company could put the focus on Healthbook as an app for iPhone 6 while allowing other applications to connect to it. The upcoming phone might also receive extra sensors for improved health and fitness tracking.
Even if Apple delays the iWatch this year, there is still a strong possibility the purported smartwatch will debut later. Furbo’s Craig Hockenberry added, “It’s my view that the technology needed to make that great product that does everything just isn’t there yet. There are too many compromises.”
The iWatch could be just the gadget Apple Inc. (NASDAQ:AAPL) needs to continue domination.