Last month, Apple Inc. (NASDAQ:AAPL) posted nine job openings and this month, the company added 15 more postings. Most of these jobs are located at the Cupertino headquarters but some of the positions are outside the United States. Such jobs are mainly in the vendor and manufacturing sectors. These jobs are in Tel Aviv, Shanghai, Tokyo, and Taipei.
Apple wants more design control
Although camera modules are manufactured by other companies like Sony Corporation (NYSE:SNE) (TYO:6758), Apple Inc. (NASDAQ:AAPL) still makes significant contributions to the design. One such example of this includes the five element lens system which debuted on the iPhone 5. All the recent job postings show Apple wants more designers for sensor design, lens metrology, camera module integration, mechanical engineering, computational imaging software, and firmware
The particular job posting for camera prototyping engineer read, “The Camera Experience Prototyping team is responsible for the early prototyping of the potential experience of new products or features to the wider team. The technologies used for the demonstrations do not have to be representative of what will be used in production. They should be able to provide a real demonstration of the user experience defined by the User Experience Leader that allows the user value of the feature to be correctly assessed.”
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Apple keeps focus on technology
This whole process is part of Steve Jobs’ main priority of starting with customer experience then working backwards to technology. This pretty much sums up the reason Apple Inc. (NASDAQ:AAPL) wants to make more of their components in-house.
As we get closer to the arrival of iPhone 6, the more we will hear about the device. A recent report claims Apple Inc. (NASDAQ:AAPL) is getting a huge upgrade. Pacific Crest analyst Andy Hargreaves recently upgraded the company to outperform from sector perform. He thinks Apple will feature a 4.7 inch screen and come with a $299 price tag with contract.