Nokia Corporation (ADR) (NOK) To Double Ad Budget In Pakistan

Nokia Corporation (ADR) (NOK) To Double Ad Budget In Pakistan
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Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) is betting big on emerging Asian markets. Earlier this week, the company launched the Lumia 1520 and Lumia 1320, both six-inch devices, in Pakistan. The country has witnessed strong demand for phablets. Prihan Farrag, marketing manager for smart devices at Nokia, told The Express Tribune that there are already many phablets available in Pakistani market. And the Finnish company’s latest offerings will be an add-on.

Nokia adopts a unique marketing strategy in Pakistan

Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V)’s phablet launch comes at a time when Pakistan is about to hold the spectrum auction for high-speed mobile Internet. The spectrum auction is likely to increase smartphone demand. Currently, smartphones account for 15% of the total mobile phone sales in the country. Nokia has seen strong consumer appeal in Pakistan, so the company has decided to more than double its ad spending there.

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