Netflix, Inc. (NASDAQ:NFLX) has been in the limelight for most of January, and this Friday was no different, when the stock touched another all-time high after Moody’s credit upgrade. Last month, when many of the stock leaders fell, Netflix managed to rise as much as 11%. A report from Motley Fool by Rick Munarriz lists a few upcoming events in February that will impact the video streaming company.
Winter Games may not be good for business
On February 7, the opening ceremony for the Olympic Winter Games in Sochi will be held, and if history is any indication, it will attract massive audiences all over the world.
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The author notes, “This is a bigger deal for Netflix than you might think, as subscribers figuring they’ll be occupied with the Olympics through the closing ceremony on Feb. 23 may decide to take a month off.”
Netflix, Inc. (NASDAQ:NFLX) was safe from this problem, when it was only a disc based rental service as the users kept the DVDs or optical discs at home thus not avoiding the Netflix for long. With the company becoming a streaming service, the short breaks are easier, and that is one of the major reasons why the company has stopped reporting its monthly churn two years ago.
A brilliant move from Netflix
Opening ceremony may negatively impact Netflix, Inc. (NASDAQ:NFLX), but next week marks the second season of House of Cards.
Almost every first episode of the second season of the Netflix original content will be available to customers on Valentine’s Day. Netflix, Inc. (NASDAQ:NFLX) has done just the right thing by launching the second season of House of Cards at the time of Olympics week reminding viewers that they need to continue their subscription.
Farmed and Dangerous will be available to subscribers on Hulu Plus from Feb. 17. “Unlike Netflix’s “binge viewing” approach, Hulu will make the four episodes that champion Chipotle’s “food with integrity” mantra available just one weekly instalment at a time,” says the author.
For investors, February may not be as interesting as January, but for sure there will be some events that will impact the stock.