There’s lots of things that you’ve got wrong. Listen up, pay attention to The Mutual Fund Song. The video, which was released by Birla Sun Life Mutual Funds is going viral. Below is the full thing so you can check it out yourselves.
According to Lighthouse Insights
In the beginning of the year, Birla Sun Life Mutual Funds had released the ‘The Mutual Fund Song’. You couldn’t have missed it if you are a regular user on YouTube; the song ran as ads in the videos. The song got viral and grossed over a million views within the month itself; it now stands close to 1.2 million views as I write this.
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Launched as a part of its ongoing ‘Jaanoge Tabhi Toh Maanoge’ campaign that is aimed at investor education, ‘The Mutual Fund Song’ is particularly targeted to the youth. The 2-minute song communicates the many advantages of a mutual fund to an ignorant young man in an office, but interestingly uses the rap format to do so.
About Birla Sun Life Asset Management Company
Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, leading international financial services organization from Canada. BSLAMC offers a wide range of investment options, including diversified and sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, a wide range of debt and treasury schemes through an extensive distribution reach constituting 85 branches, online channel, Independent Financial Advisors, National Distributors. (Data as on October 1, 2012)
About Aditya Birla Financial Services Group (ABFSG)
Aditya Birla Financial Services Group (ABFSG) has built a significant presence across its verticals, viz life insurance, asset management, NBFC, infrastructure project and structured finance, private equity, broking, wealth management & distribution and general insurance broking services.