Forget The Dipping – Krispy Kreme Offers Coffee Doughnut

Krispy Kreme

Do you enjoy dipping a doughnut into a fresh cup of coffee? Krispy Kreme Doughnuts (NYSE:KKD) just made your life more efficient.

Krispy Kreme Doughnuts (NYSE:KKD), the doughnut chain made famous for its unusually moist glazed doughnuts, is introducing a new concept: the coffee doughnut. The Winston-Salem, NC firm announced it is rolling out two new flavors, a mocha cream doughnut and a caramel cream version of the delicious treat.

Mocah and caramel coffee doughnuts

The mocha cream is loaded inside with chocolate and coffee flavored cream filling with a header of mocha and chocolate flavored icing on top. The caramel coffee cream doughnut is glazed with caramel and coffee flavored icing followed by a mocha drizzle and a splash of what Krispy Kreme terms “coffee cream.”

Decadent doughnuts with unknown fat content

The doughnuts, which will be available for a limited time until March 30, have been termed “decadent” by Krispy Kreme management.

The total calories or fat statistics on the new doughnuts were not included in the company’s standard press release.

History of Krispy Kreme’s expansion

In 1937 Krispy Kreme Doughnuts (NYSE:KKD) founder Vernon Rudolph purchased a yeast-raised recipe from a New Orleans chef, a city known for its unusual if not decadent food.  The small firm then rented a building in what is now historic Old Salem in Winston-Salem, NC, and started business in the area where its headquarters remain today.

Regional expansion mode started for the doughnut shop in the 1950s, and by the 1960s Krispy Kreme was known throughout the Southeast.  In 1976, Krispy Kreme  was acquired by Beatrice Foods of Chicago, Illinois, but the headquarters remain in North Carolina.

In 1982 a group of of franchisees purchased the corporation and the firm launched a national expansion phase in the 1990s and early 2000s, just before the company went public in April of 2000.  In December 2001, Krispy Kreme opened its first store outside the U.S. Since 2004, Krispy Kreme has rapidly grown its international operations, now including almost 100 stores in Mexico alone, for example.  In September 2013, Krispy Kreme announced their expansion into Colombia, the first entry into South America.

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About the Author

Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing a trading program’s strategy and mapping it to a market environment and performance driver. He provides analysis of managed futures investment performance and commentary regarding related managed futures market environment. A portfolio and industry consultant, he was an adjunct instructor in managed futures at Northwestern University / Chicago and has written or edited three books, including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008). Mark was director of the managed futures division at Alaron Trading until they were acquired by Peregrine Financial Group in 2009, where he was a registered associated person (National Futures Association NFA ID#: 0348336). Mark has also worked as a Commodity Trading Advisor himself, trading a short volatility options portfolio across the yield curve, and was an independent consultant to various broker dealers and futures exchanges, including OneChicago, the single stock futures exchange, and the Chicago Board of Trade. He is also Editor, Opalesque Futures Intelligence and Editor, Opalesque Futures Strategies. - Contact: Mmelin(at)valuewalk.com

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