Amazon.com, Inc. (NASDAQ:AMZN) announced today that it was expanding its popular Amazon Coins program from exclusive use on Kindle Fire tablets to use on all Android phones and tablets. This means customers in U.S., UK and Germany can use Amazon Coins to purchase all the latest apps directly from their Android device. Just download the latest version of the Amazon Appstore and your Coins balances will automatically appear. You can upgrade to the current version of the Amazon Appstore on your mobile device by visiting www.amazon.com/updateappstore or new customers can download the Amazon Appstore by visiting www.amazon.com/getappstore.
Statement from Amazon.com
The ecommerce giant released a statement earlier today about their expansion of the Amazon.com, Inc. (NASDAQ:AMZN) Coins program. “Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games,” elaborated Mike George, Vice President, Amazon Appstore and Games. “Because customers can earn Coins when they buy apps in Amazon’s Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”
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Today’s statement from Amazon.com, Inc. (NASDAQ:AMZN) also included customer reactions to Amazon Coins.
“Amazon Coins are such a simple, easy idea I’m excited for the future of it. Plus with the money you save it’s a no brainer.” — Dan, Amazon Coins customer
“I bought these Coins so I don’t have a lot of little charges on my credit card. I balance every single purchase I make, so writing down a silly 99 cent purchase my kids make can be annoying. I buy $10 worth of Coins every few months and I save 50 cents and I also don’t have to write down little purchases, so this is a win, win for me.” — J, Amazon Coins customer
App developers will still earn a 70% revenue share when customers make purchases using Amazon Coins.
In trading today, Amazon.com, Inc. (NASDAQ:AMZN) is down $6.23 at $347.42 as of 11:50 ET.