Yes iWatch, No Apple TV In 2014: Highlights of Day 3 At CES

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Yes iWatch, No Apple TV In 2014: Highlights of Day 3 At CES

Summary of Day 3 at International CES 2014 in Las Vegas by Cantor.

Fitness Bands and Smartwatches are Ready for Take Off. Wearable technology is a key theme this week at CES and the interest level amongst attendees is especially high as it relates to fitness bands and smartwatches. In Cantor Fitzgerald analysts’ view, the wearable technology category represents an attractive new growth opportunity for the leading mobile device vendors. As analysts have previously discussed, they believe Apple Inc. (NASDAQ:AAPL) will launch the “iWatch” before the end of 2014, and they expect this will further validate the “wearable technology” movement. There are many companies at this week’s show that offer or will soon launch fitness bands, including Jaybird, Epson, Fitbit, Razer, Garmin, Sony, LG Electronics and others. Prices for fitness bands ranged from $60 to $200 for the companies we visited. Privately-held Fitbit is recognized as one of the pioneers in the fitness band category, and analysts believe the company would provide a larger tech organization with an attractive platform in the wearable technology category. In the smartwatch world, companies such as ZTE, Epson, Garmin, Sony, Samsung and Qualcomm were showing off innovations at the show with prices ranging from $200 to $350. Since the smartwatch category remains in the nascent stages of development, analysts believe there is an opportunity for a company to define the future of this category, and they expect this will be Apple Inc. (NASDAQ:AAPL).

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