Why Google Punished Expedia: 3 Possible Reasons

Why Google Punished Expedia: 3 Possible Reasons
WDnetStudio / Pixabay

Google Inc (NASDAQ:GOOG) punishes websites that try to trick the system to get higher search rankings and more traffic. Recently, the search engine giant penalized Rap Genius for using shady SEO tactics. The hip-hop startup later made amends with Google to end the punishment. Companies like Overstock.com, Inc. (NASDAQ:OSTK) and J.C. Penney Company, Inc. (NYSE:JCP) have also been caught in the past for using unscrupulous tactics to boost their search rankings.

But why did Google Inc (NASDAQ:GOOG) level the hammer at the travel website? Expedia Inc (NASDAQ:EXPE)’s visibility in Google search results dipped more than 25% between January 12-19, according to Searchmetrics. As a result, Expedia shares plunged 4% on Tuesday. Searchmetrics Founder Marcus Tober told USA Today that Expedia was either participating in paid link-building schemes, or it has been a victim of “negative SEO.”

What Investors Need To Know When Choosing A Private Equity Manager

investor 1652197064It's no secret that this year has been a volatile one for the markets. The S&P 500 is down 18% year to date, while the Nasdaq Composite is off by 27% year to date. Meanwhile, the VIX, a key measure of volatility, is up 49% year to date at 24.72. However, it has spiked as Read More