Why Google Punished Expedia: 3 Possible Reasons

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Why Google Punished Expedia: 3 Possible Reasons
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Google Inc (NASDAQ:GOOG) punishes websites that try to trick the system to get higher search rankings and more traffic. Recently, the search engine giant penalized Rap Genius for using shady SEO tactics. The hip-hop startup later made amends with Google to end the punishment. Companies like Overstock.com, Inc. (NASDAQ:OSTK) and J.C. Penney Company, Inc. (NYSE:JCP) have also been caught in the past for using unscrupulous tactics to boost their search rankings.

But why did Google Inc (NASDAQ:GOOG) level the hammer at the travel website? Expedia Inc (NASDAQ:EXPE)’s visibility in Google search results dipped more than 25% between January 12-19, according to Searchmetrics. As a result, Expedia shares plunged 4% on Tuesday. Searchmetrics Founder Marcus Tober told USA Today that Expedia was either participating in paid link-building schemes, or it has been a victim of “negative SEO.”

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