This week Google Inc (NASDAQ:GOOG) has rolled out AdSense Direct, a new feature designed specifically for publishers who are just starting with their first directly sold ad deals. The feature enables publishers to manage their directly sold ads from within their AdSense account and then show them on their pages without having to change their sites’ code. According to Google’s blog post, the feature is currently available to U.S. publishers and advertisers and will be rolling out internationally “in the coming months.”
Using Google AdSense Direct
In order to use Google Inc (NASDAQ:GOOG)’s AdSense Direct feature, publishers must first line up a direct deal with an advertiser. It doesn’t matter whether or not the advertiser is using Google AdWords. After the deal is done, then the publisher just puts the deals right into their AdSense account.
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Google then sends the publisher a link, which the publisher can forward to the advertiser. The linked can be used to upload the ad and also pay for the advertising through Google Wallet. After the advertiser approves the ad, then the campaign will be ready to launch at the time specified by the publisher and advertiser.
Google explains benefits of AdSense Direct
Google Inc (NASDAQ:GOOG) also provided a list of the reasons publishers might want to use AdSense Direct to manage their directly sold ads. The search giant said it helps publishers maximize their advertising revenue because their space will automatically return to showing AdSense ads right after a direct deal is finished.
The company also said publishers don’t have to create contacts for each direct deal since both the publisher and advertiser contract with Google, which automatically handles invoicing and payments. In addition, Google said it will help the publisher in reviewing all the creative submitted by advertisers before they appear on the website.
Google recommends that publishers who are just getting started with direct ad deals through AdSense Direct add an “Advertise Here” form to their site, making it easy for advertisers to contact them.