BlackBerry Ltd (BBRY) U.S. Market Share Falls To Zero

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BlackBerry Ltd (BBRY) U.S. Market Share Falls To Zero
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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) went all-in on the launch of its redesigned BlackBerry 10 operating system, and according to BGR, today marks the one-year anniversary of the operating system’s launch. Unfortunately for BlackBerry, not only does this anniversary show how the company has failed to recapture market share, it also shows just how dire the company’s situation has gotten.

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BlackBerry continues to struggle

This week Consumer Intelligence Research Partners released its latest report on mobile market share. The numbers show that 0% of U.S. smartphone activations in the U.S. during the December quarter were BlackBerry devices. The BlackBerry 10 operating system has simply been a major flop. The company did sell nearly 2 million smartphones in its most recently completed quarter, but the greatest majority of those were BlackBerry 7 devices which went to emerging markets.

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BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) shares have rallied since the company’s last earnings report as investors pin their hopes on new CEO John Chen’s tactics for turning BlackBerry around. The company partnered with Foxconn to make handsets which are targeted at emerging markets. Indeed, since most of BlackBerry’s handsets were sold in emerging markets, this might be the company’s best chance to at least remain a niche player in a market which is becoming more and more competitor by the month.

iOS, Android continue to dominate

Of course it’s no surprise that Apple Inc. (NASDAQ:AAPL) received a big boost in smartphone activations during the quarter from the launch of its iPhone 5S and 5C. The latest data also shows that the trend of Apple users spending more than Android users continues. In general, iOS users spend more on their carriers, voice, text and data. More than half of Apple users spend more than $100 per month, compared to a third of Android users. About 25% of Android users actually spend less than $50 per month, while only 7% of iOS users spend that little.

 

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Michelle Jones is editor-in-chief for ValueWalk.com and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at Mjones@valuewalk.com.
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6 COMMENTS

  1. Zero is a very small number. This is sensationalist opinionated garbage, not news. What is the source? I personally know three people who bought BlackBerry Z30’s last month in the U.S.

  2. You “did a little research yourself”? How about posting your references.
    How much does Apple pay you to troll BlackBerry news articles DEVVV? Because it seems to be all you do.

  3. Surprising. Show how fickle people are. The I-phone regardless of which regurgitated version is not on the same playing field as BlackBerry Z series smart phones, especially the Z30. At least the Android devices are comparable hardware.

  4. I did a little research myself and yes this writer appears to be correct. Even in emerging markets IOS and Android market share is increasing at a rapid rate whereas BlackBerry’s is continuing to fall at a alarming rate.

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