Technology

Apple Inc. (AAPL)’s Big Q4 Included 25M iPads [REPORT]

Apple Inc. (NASDAQ:AAPL) won’t unveil their holiday quarter sales numbers until January 27th, but that doesn’t stop analytic firms from making predictions in advance. Several analysts are a step ahead in the game with their sale estimates for the both the iPad and iPhone.

Apple Inc. (AAPL)'s Big Q4 Included 25M iPads [REPORT]

Apple sees impressive sale numbers

Some analysts already predicted possible record quarterly sales of 55 million iPhones, making a 16% increase year over year. A follow-up report released today from Fortune’s Philip Elmer-DeWitt indicates iPad sales could reach 10% year over year. He explained, “iPad sales are harder to estimate than the iPhone’s this time. The iPad Air didn’t ship until Nov. 1, missing one third of the quarter; the new iPad Mini (with Retina display) showed up 12 days later and was in short supply all the way through Christmas.¬†But we’ve managed to collect unit sales estimates from 45¬†Apple Inc. (NASDAQ:AAPL) analysts — 28 professionals and 17 amateurs. The results are summarized in the attached bar graph.”

Holiday sales demonstrated a strong start

Not surprisingly, earlier sales number estimates reflect similar to analyst expectations. Black Friday weekend shopping sales showed the iPad lineup accounted for 18% of all sales. And one top selling item at Wal-Mart Stores, Inc. (NYSE:WMT) that weekend was the iPad Mini. On Christmas Day, the App Store has a sharp increase in revenue sales by 56% and a jump in downloads by 53%.

Last month, analytics firm Localytics shared numbers of new devices activated over Black Friday weekend. There was a 51% increase in iPad Air tablets and 26% increase in iPad Mini. It’s important to note that this data did not include devices purchased over Black Friday weekend, but rather put aside for holiday gifts – which likely means the numbers were even higher than reported.

Apple Inc. (NASDAQ:AAPL) will officially announce their quarterly earnings on January 27th, 2014 after the trading markets close for the day.