Apple Inc. (NASDAQ:AAPL) increased its smartphone market share during the three months ending in November, according to the latest data from comScore. Meanwhile, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) lost share during those three months. Of course neither of these two bits of news should be a huge shock to those who follow the industry, especially since Apple had just launched its new iPhones in late September.
comScore’s data indicates that Apple Inc. (NASDAQ:AAPL) now holds a 41.2% share of the smartphone market in the U.S. This is the company’s highest market share ever and, according to Raymond James analyst Tavis C. McCourt, represents a 50 basis point increase from the 40.7% share in August and an increase from last year’s 35% share during the same time frame.
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Samsung also saw its market share in the U.S. climb to a new record high, hitting 26% in the U.S., which is a 170 basis point increase from the company’s 24% share in August and an increase from last year’s 20.3% in the same time frame. Samsung’s gain appears to have come largely at the loss of other Android smartphone makers, including Motorola, LG and HTC. All three of them saw year over year market share decline in the use, and each had a share of between 6.4% and 6.7%.
In spite of these adjustments, however, the Android platform is still the most popular in the U.S., holding 51.9% of the market. That’s a 30 basis point increase from August but a decline from the 53.7% share the platform enjoyed in the same period last year.
BlackBerry sees small decline
On the opposite end of the spectrum, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) saw a small decline in market share in the U.S, as did Microsoft Corporation (NASDAQ:MSFT). comScore estimates that the U.S. installed smartphone base increased from 149.2 million at the end of October to 152.5 million the following month, indicating a mobile device penetration of 63.8%.
According to McCourt’s analysis, these numbers suggest that Apple Inc. (NASDAQ:AAPL) added 2.25 million subscribers month over month, while Android added 1.27 million subscribers.