Apple Inc. (AAPL) Takes Over SnappyCam Photo App

Apple Inc. (AAPL) Takes Over SnappyCam Photo App
<a href="">ElisaRiva</a> / Pixabay

In order to expand its technical expertise, Apple Inc. (AAPL) continues to take the acquisition route. Reportedly, the company has purchased SnappyLabs, the maker of a popular photography application, SnappyCam for an undisclosed amount.

SnappyCam specializes in adding functions to smartphone cameras. Worth $1, the application helps smartphone users to simplify and accelerate the process of taking pictures through the built-in camera. The app enables the smartphone camera to keep on taking photos continuously as long as the on screen shutter-button is pressed.

David Einhorn At The 2021 Sohn Investment Conference: Buy These Copper Plays

david einhorn, reading, valuewalk, internet, investment research, Greenlight Capital, hedge funds, Greenlight Masters, famous hedge fund owners, big value investors, websites, books, reading financials, investment analysis, shortselling, investment conferences, shorting, short biasThere's a gold rush coming as electric vehicle manufacturers fight for market share, proclaimed David Einhorn at this year's 2021 Sohn Investment Conference. Check out our coverage of the 2021 Sohn Investment Conference here. Q1 2021 hedge fund letters, conferences and more SORRY! This content is exclusively for paying members. SIGN UP HERE If you Read More

The acquisition will give Apple the opportunity to enhance the camera feature of its smartphone. The company is facing significant competition in most of the markets from handset makers who are using Google’s (GOOG) Android operating system. Most of these devices carry cameras, which have features much better than Apple’s iPhone.

In such a scenario, the enhanced camera feature will not only boost user experience but will also justify the premium pricing of the product.

Apple makes small but strategic acquisitions that provide it with specific technology or products. Over the last 12 months, the company has acquired a number of companies from diversified fields that include social media data generator, data compressor technology provider, map software developer, personal assistant app provider, low energy chip maker and 3-D sensor developer.

In December the company acquired Topsy Labs, which tracks Twitter’s (TWTR) tweets. We believe that Apple’s strong balance sheet will allow it to pursue strategic acquisitions to bolster its product portfolio. Moreover, its recent deal with China Mobile (CHL) is expected to boost top-line going forward.

However, falling gross margins and lack of innovation are expected to remain the primary headwinds in the near term.

Currently, Apple has a Zacks Rank #2 (Buy).

APPLE INC (AAPL): Free Stock Analysis Report

CHINA MOBLE-ADR (CHL): Free Stock Analysis Report

GOOGLE INC-CL A (GOOG): Free Stock Analysis Report

TWITTER INC (TWTR): Free Stock Analysis Report

To read this article on click here.

Zacks Investment Research

No posts to display