Apple Inc. (NASDAQ:AAPL) announced Monday that it has planned an Asia-specific one-day sales event on January 10. The “Red Friday” event will take place in China, Hong Kong, Singapore, Malaysia, South Korea, Thailand and Taiwan. Apple Inc. (NASDAQ:AAPL)’s event in Asia is similar to Black Friday in the U.S. The Red Friday event has been scheduled three weeks ahead of the Lunar New Year, which falls on January 31. The company recently held its “Lucky Bag” sales event for Japanese customers.
Apple may offer price cuts or gift cards
Like the previous year’s event, Apple Inc. (NASDAQ:AAPL) will bring discounts to the Online Apple Store and brick-and-mortar retail stores. Though the Cupertino-based tech giant hasn’t specified what deals it’s going to offer, price cuts on iPhones, iPads and Macs are common for such events. It’s still unclear if Apple Inc. (NASDAQ:AAPL) will offer price cuts or give gift cards with every purchase, similar to what the company did during Black Friday in the U.S.
Last year, the tech giant offered cash discounts on its flagship products. Apple Inc. (NASDAQ:AAPL) recently started providing installment payment options in China for MacBooks and iPhones. It will allow customers to purchase products with payments spread out for two years.
Apple’s Valentine Day special
The Red Friday sale announcement came just hours after the company unveiled its Valentine’s Day-themed ads. Apple Inc (NASDAQ:AAPL) is offering free laser engraving for iPads and iPods, plus free shipping if purchased through the Online Apple Store. The iPad Mini demand is still higher than supply; buyers have enough time to buy the product ahead of Valentine’s Day.
Apple Inc. (NASDAQ:AAPL) has activated a special webpage for last-minute buyers, displaying the date to order products so that they can receive it by Valentine’s Day. The company has specified that if customers want to buy the iPad Mini for Feb.14, they must place orders by January 30 for guaranteed delivery by Valentine’s Day. Apple Inc. (NASDAQ:AAPL) expects inventory to remain tight at least until February.
Apple Inc. (NASDAQ:AAPL) shares jumped 0.20% to $545 in pre-market trading Tuesday.