Apple Inc. (NASDAQ:AAPL) has captured the imagination of customers worldwide and created a loyal customer base. The next target of the company is to attract the organizations and big corporate houses.
Managers of these corporate firms are noticing the popularity of Apple Inc. (NASDAQ:AAPL) devices such as the iPhone and iPads, which are prompting them to modify the policies and make buying plans. Gradually, the iPhone has outperformed BlackBerry as the preferred mobile device by employees and iPad is replacing the personal computers, says a report the Wall Street Journal.
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Back in 2012, Forrester Research group noted that Apple Inc. (NASDAQ:AAPL) has grabbed 8% of the global business and government spending on computers and tablets, which is a massive rise from 1% in the year 2009. Also, the research firm forecasted that the share could surge up to 11% by 2015 excluding the iPhone, which is the most popular product from Apple among the corporate customers. The iPhone is the main weapon Apple has to foray into corporate segment.
Big firms already using Apple devices
The entry and success of Apple into the corporate firms can be understood after examining LG&E and KU Energy LLC, Kentucky’s biggest electric utility. In 2010, the utility granted approval of the iPhone for employees. Later, iPads were also approved, and apps that could help a helicopter patroller survey 5,500 high voltage power lines were designed. Patrollers were able to zero in on the location with the help of iPad’s global positioning system, and select form the menu of usual issues like a damaged pole or an overgrown tree.
“For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything,” said Robby Trimble, LG&E and KU’s manager of transmission-line services.
The utility now employs iPads to keep track of how much electricity is generated and to scan bar codes along with channelling the utility’s tools and materials.
Firm like Cisco Systems deployed Apple Inc. (NASDAQ:AAPL) products into their organisations. Back in 2009, Cisco adopted a “bring your own device” policy according to which employees could purchase their own phones and tablets for which Cisco paid subjected to certain conditions. At present, almost three fourth of the 70,000-plus mobile devices supported by Cisco tech department are iPhone and iPads.
Apple Inc. (NASDAQ:AAPL) has also proved its dominance in the retail sector with big store brands like Nordstrom and Urban Outfitters deploying the iPhones and iPads.