Tesla Motors Inc (NASDAQ:TSLA)’s Model S goes on the ultimate road trip in a new video ad from salesforce.com, inc. (NYSE:CRM). And this road trip goes beyond the fuel-free road trip promised by CEO Elon Musk. The ad (spotted by autobloggreen) starts out with the Model S taking a flying leap off an airplane, landing on the ground and then driving off.
Tesla’s Model S as a time travel vehicle
The title of the ad is “Get to the Future First with Salesforce1,” and the road trip takes salesforce.com, inc. (NYSE:CRM) co-founder Parker Harris on a trip around the world in Tesla’s Model S. Harris drives past the logos of some of the world’s biggest brand names. Then he goes into a tunnel with visual effects which show off the computer inside Tesla’s car traveling through time from 1999 into 2013 and beyond. The way the computer flicks through the years is somewhat reminiscent of the time travel computer in the Back to the Future series.
Certainly sounds like an image Musk would approve of, especially since Tesla Motors Inc (NASDAQ:TSLA)’s Model S seems like something futuristic as most of Musk’s ideas do. Unfortunately the DeLorean (the car used in the original Back to the Future film), while a very cool car with futuristic gull-wing doors which are somewhat like those Tesla’s Model X will have, never really caught on.
Personally, I’m hoping Tesla’s cars do much better than the DeLorean did. Perhaps the world is now ready for a car like the Model S. Besides, what better vehicle to go on a road trip around the world than a Model S? It offers the speed and power of a high-end sports car without the ultra-low miles per gallon problem.
And besides, now that Tesla Motors Inc (NASDAQ:TSLA) is making progress rolling out its Supercharger network around the world, a trip in all of these different places could be possible very soon.
Tesla deals with reputation problems
Another reason Salesforce might have used Tesla’s Model S in the ad is because the company could be in need of its customer relationship management services—at least for potential customers anyway. It’s clear that most, if not all, of those who have purchased or test-driven the Model S have nothing but good things to say about it. Nonetheless, after the three Model S fires and the crazy amount of media coverage they have gotten, it’s possible that Tesla might need to do some damage control. Salesforce obviously wants to help with that.