In an effort to set the record straight regarding the products and services of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), its management team published an open letter in major publications worldwide to assure its customers and partners regarding the future of the company.
BlackBerry confident in portfolio of products
The management team of the acknowledged that the Canadian smartphone manufacturer is “going through a difficult period,” but they are confident with the future of its technology. According to them, they are restructuring and refocusing the resources of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) to meet the expectations of its customers and partners.
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The management team emphasized that the BlackBerry 10 platform and portfolio of enterprise products and services of the company provides “best in class security and mobility management.”
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) added that BlackBerry Messenger (BBM), its mobile social network, is growing, and it is now available to iPhone and Android users. Last month, the company announced that BBM emerged as the leading free app in 35 countries at Google Play and 107 countries at AppStoreSM. One week after launching BBM across Android and iPhone devices, BBM added more than 20 million users.
Security, flexibility are key watchwords
Furthermore, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) enumerated some of its latest business successes including the release of Secure Work Space for iOS and Android, and significant momentum with enterprise adoption of BlackBerry Enterprise Service 10 (BES 10). The company also released a preview of a new cloud-based EMM solution, which will provide cost efficiency, greater ease and flexibility in managing users and apps in BYOD environment.
“Our message today is loud and clear: you can continue to count on BlackBerry,” according to management team of the Canadian smartphone manufacturer.
John Chen, interim CEO of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) also releases an open letter emphasizing that the company is “very much alive” and it is “no longer for sale” to keep its customers from switching to competitors.
Chen pointed out that the company recently received strategic investments from Fairfax Financial Holdings Ltd (TSE:FFH) and other institutional investors. According to him, the investments represent a “vote of confidence” in the future of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). He said the reports regarding the death of the company were exaggerated.
According to Chen, the Canadian smartphone manufacturer is going back to its roots and heritage in delivering enterprise grade, end-to-end solutions. He explained that the company will refocus its effort on handsets, EMM solutions, cross-platform messaging, and embedded systems.
He said the suggestions of the competitors of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) that its BES only manages BlackBerry devices and MDM is more expensive is false. In terms of security, Chen emphasized that BlackBerry is the EMM vendor and handset maker given the “Authority to Operate” certificate from the Department of Defense.