YouTube is the most beloved site among teenagers leaving behind the biggest social networker, Facebook Inc (NASDAQ:FB), according to a survey done by a research consultancy. In its research, the Futures Company conversed with 4,014 teens, and concluded that the most popular site is YouTube, according to a report from DNAINDIA.
YouTube most preferred
Approximately 50% of the teens interviewed said their favorite was YouTube while Facebook reaped 45.2% of votes. Other sites included in the survey were Amazon.com, Inc. (NASDAQ:AMZN) with 27.8%, Google Inc (NASDAQ:GOOG) with 25%, Twitter Inc (NYSE:TWTR) getting 19.5%, Yahoo! Inc. (NASDAQ:YHOO) with 12.1%, eBay Inc (NASDAQ:EBAY) with 10.7% and Tumblr with 12.3%.
Facebook Inc (NASDAQ:FB) is still the most popular website with those in their twenties at 55 percent, followed by Amazon (37.5 percent). Twitter share increased slightly in the age group of 12 to 29 with 16.5% compared to 14.1% last year.
Twitter preferred in another survey
Earlier, in October, a study was conducted by Piper Jaffray where Twitter was found to be the most preferred by teens, leaving behind rival Facebook. Piper Jaffray surveyed 8,000 teens and 26% of them chose Twitter, whereas 23% went with Facebook. For the first time, Twitter outpaced the largest social networking site in popularity.
Facebook Inc (NASDAQ:FB) held 33% of popularity amongst teens just six months ago compared to 30% share of Twitter. Back in April, Piper Jaffray conducted a survey where Facebook emerged the most popular among teens, but Twitter at that time was inching closer with a difference of only 3% compared to 15% difference back in 2012. Senior analyst Gene Munster said at that time this is a long term problem for Facebook.
Is Facebook losing interest of teens?
There have been concerns around that Facebook is losing the popularity and interests among teens, however, Mark Zuckerberg has been denying any such development saying, “One specific demographic I want to address is U.S. teens. There has been a lot of speculation and reporting that fewer teens are using Facebook. But based on our data, that just isn’t true. It’s difficult to measure this perfectly, since some young people lie about their age.”
He said that teens are highly involved in using Facebook. Additionally, Instagram is growing at a fast pace, and bringing together both Facebook and Instagram engagement, the share of time spent will probably increase all over the world.