Twitter Inc (TWTR) Recruits Android Users To Give Feedback On Mobile App

Twitter Inc (TWTR) Recruits Android Users To Give Feedback On Mobile App
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Twitter Inc (NYSE:TWTR), in a bid to make its microblogging site mobile app better, has started seeking reviews from Android users, according to a post on the company’s Help Center. The program will help Twitter to get feedback, analysis, suggestions and comments from users through an online forum, according to Mashable.

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Twitter Inc (TWTR) Recruits Android Users To Give Feedback On Mobile App

Twitter Alpha testing

In August, the micro blogging company started a beta testing program to give users a feel for an early version of the app, and is looking forward to adding a new alpha testing group to give them an idea of what users think the new Twitter is like after changing some of the features.

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Twitter Inc (NYSE:TWTR) users have often expressed their displeasure regarding changes in the microblogging site, especially the Blue line. However, with this Alpha testing platform launched by Twitter, heavy users of the site will be able to echo their issues and suggest changes more than before.

Through this testing, Twitter will benefit from direct customer feedback on app changes before it is launched for mass availability.

First come, first serve basis

Twitter Inc (NYSE:TWTR) will add users to its alpha testing program based on a first come, first serve basis, while preference will be given to those who are already taking part in the Android Experiment program.

A confirmation mail will be sent to each of the users selected for testing the Alpha version. In its post, Twitter stated that the  Alpha version of the app has some repetition of experiments which will result in less stable apps compared to the releases in the Android Experiment Program.

Other companies going for similar testing

Apart from Twitter, there are other companies who have approached Google Inc (NASDAQ:GOOG) Groups and Android platform to collect users who can test their apps. Companies such as Snapchat and Facebook Inc (NASDAQ:FB) have started running tests. Twitter, however, is planning to run the test to gain insight into its mobile interface, where it has added a number of new features and changes before it launched its IPO.

Through the Beta version, companies just provide users with a new build of Android app for testing, but there is no interaction between the companies other than sharing bug reports. But with Twitter’s program, Alpha testers can change or influence the direction of Twitter offerings.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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