Tesla Motors Inc (TSLA) Debuts London Store With Interactive Design

Tesla Motors Inc (NASDAQ:TSLA) inaugurated its first ever retail design store in the U.K. at London’s Westfield shopping center in the White City. Tesla’s new store has interactive displays and design studios, which encourage people to design their own Model S and learn more about the electric car.

Supercharger in UK soon from Tesla

Tesla Motors Inc (NASDAQ:TSLA)’s chief executive Elon Musk says that more stores will be opened as the company grows. “Tesla is taking the U.K. market very seriously, and there are more stores and service centres to come,” he said.

Musk said that the company is focusing more on the U.K. market, and more stores and service centers are in the pipeline. The company is in the process of introducing a Supercharge network, which will enable Model S users to drive throughout the U.K. while using the network free of cost for a life time. Tesla will be inaugurating the first Supercharger next quarter, and also has plans to cover the whole country by the end of next year.

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Model S offers attractive ‘total cost of ownership’

The opening of the showroom coincides with a company announcement that its Model S electric sedan will be offered at a price of 49,900 pounds in U.K., after the government’s 5,000 pounds plug-in grant. The Model S is one of the new second generation electric cars that are more powerful than earlier zero emission vehicles. The company says that the car will have two batteries option; 60 kWh and 85 KWh, each producing a range of 310 miles.

The automaker is focusing on producing right hand drive Model S, which it has planned to deliver by the end of March 2014, according to Musk.

Tesla Motors Inc (NASDAQ:TSLA) said that even before factoring the benefit of the low maintenance cost and low tax, it should be noted that the price of the car at 49,900 pounds is already in line with other luxury segment cars. Tesla Motors Inc (NASDAQ:TSLA) said that there are various benefits to owning Model S as an electric vehicle outside of the total cost of ownership, positioning Model S as one of the most sought after cars in the U.K.