Tesla Motors Inc (NASDAQ:TSLA) fans, more popularly known as “Teslovers”, strike a similar chord to Apple Inc. (NASDAQ:AAPL)’s “fanboys.” Both the brands have a cult-like attraction alluring buyers with a market-changing product, says a report from ABC News.
Tesla Lovers Encouraging Others
Lara Burns, who is an owner of a Model S from Tesla Motors Inc (NASDAQ:TSLA), had to wait many months before getting the keys to her red Model S. Tesla Model S. Electric Teslas can be seen frequently in California, but only few hundred of the cars have been registered in Massachusetts. However, more Model S will likely be seen soon as customers like Burns are encouraging their friends and family to take a look at Tesla “constantly, on a daily basis” despite three recent fires.
Exclusive: Third Point Expands Private Equity Business With New $300 Million Fund
Dan Loeb's Third Point recently completed the first close for TPVC, its new dedicated private growth-stage fund. The $300 million fund is part of Third Point's private investing strategy. At the end of February, Third Point managed $16.5 billion overall for clients around the world. New talent According to an investor update dated March 5th Read More
“It stands to reason that with a new car and new technology you’ll understand you’re a beta tester and things will turn up that you don’t expect,” said Burns.
She said that those who are buying Tesla Motors Inc (NASDAQ:TSLA) Model S support the social mission of the company to save the planet from global warming. “That’s not an element of Apple’s mission.”
What’s Driving the Fans?
Tesla Motors Inc (NASDAQ:TSLA) continues gain popularity and make converts, according to a recent consumer report. Tesla Model S, which is priced at $70,000 to $100,000, topped the customer satisfaction survey with a record score of 99 out of 100.
Additionally, Elon Musk, CEO of Tesla Motors Inc (NASDAQ:TSLA), was named as the Businessperson of the year for 2013 by prestigious Fortune magazine, which adds to the glitter of Tesla.
Like Steve Jobs, who survived incredible ups and downs in building Apple Inc. (NASDAQ:AAPL), Elon Musk has also dealt with major controversies including three recent Tesla fires in past six weeks. The causes of the fires are under investigation.
Ben Kallo, senior analyst for Robert W. Baird covering energy technology and resource management, noted that the cult-like following of Tesla Model S was front and center when the company held a car owner’s event in the San Francisco Bay Area two months ago.