, inc. (CRM) Launches New Platform As Earnings Loom

SalesforceImage source: Pixabay, inc. (NYSE:CRM) is one of the most important parts of IT infrastructure for many companies. The firm has performed strongly in 2013, and is showing an ability to adjust to the mobile and cloud focused principles of 2013. In line with those principles the company announced an update to its platform today. Salesforce1 is here.

According to the, inc. (NYSE:CRM) senior director of solutions marketing Michael Peachey, who was quoted by PC World, the new platform is more than just an update. The changes that it offers to businesses make it a new platform, and one that should be much more useful than the company’s old customer relationship management software. inc. updating platform

The most important changes that salesforce1 brings to the table are the addition of ten new application programming interfaces and new components for building user interfaces. The new platform is also highly focused on mobile. A new mobile application will allow users access to programs purchased on the, inc. (NYSE:CRM) AppExchange and programs that they built themselves.

Current, inc. (NYSE:CRM) customers are going to be upgraded to the platform automatically. The company’s shareholders will hope that the added functionality will increase the number of businesses looking to track and analyze their customers with salesforce software.

Peachey says that “the internet of things” misses the point for businesses. What they need to build is an “Internet of customers.”, inc. (NYSE:CRM) hopes to help them do just that. The software will be launched later on this week at the Dreamforce conference in San Francisco.

salesforce ready to announce earnings, inc. (NYSE:CRM) revealed that it would be launching salesforce1 on Monday as it headed toward the release of its third quarter earnings numbers. The company is set to release those numbers after the market closes on Wall Street on Monday afternoon.

Enterprise facing information technology companies have shown inconsistent numbers in recent weeks. There have been clear winners and losers in the industry. Microsoft Corporation (NASDAQ:MSFT), which concentrates on enterprise cloud and office software, showed earnings well ahead of expectations. International Business Machines Corp. (NYSE:IBM) shareholders weren’t that lucky.

On Monday’s market it was clear that investors were aware of the earnings release. Shares in, inc. (NYSE:CRM) were down by more than 1% at time of writing.

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